Terry Starbucker

JANUARY 29, 2012

These are four elements that represent the moving car – and thus, they are a mechanism to insure that the startup’s limited time and resources will be devoted to the right things, and at the right time. Revamp of the customer management (CRM) system. Employee retention. New advertising campaign.

CRM 282

CRM CEO Insurance Advertising 282

Harvard Business Review

OCTOBER 13, 2016

For example, they may involve taking inputs from emails or spreadsheets, processing the information by applying certain rules, and then entering the output into some other business systems, such as an ERP or a CRM. Take, for example, the car insurance industry. Companies can use these cognitive automation technologies in three ways.

Disaggregation 8

Disaggregation Insurance Technology CRM 8

Harvard Business Review

DECEMBER 21, 2011

Sales force complacency and high new salesperson turnover : At an insurance company, tenured salespeople had amassed large territories and now "owned" so many high-potential accounts that they didn't have enough time to provide adequate service and coverage to all of them. But the "salesperson owns customer" model is a double edged sword.

Company 14

Company Market Penetration Long-term Short-term 14