N2Growth Blog

JUNE 12, 2024

Having a deep understanding of market trends, customer behaviors, and competitive landscapes, the CCO can ensure that the company’s market positioning and communication strategies are effective and resonate with the intended audience. Moreover, a CCO plays an instrumental role in driving marketing innovations.

CRM 217

CRM Crisis Management Crisis Trends 217

N2Growth Blog

MARCH 23, 2010

I was recently asked the following question: “What is the difference between CRM and CEM, or is there any difference between the two?&# In a previous post I addressed the practice of Customer Relationship Management (CRM) in fairly great detail. As most of you know I am a huge fan of well conceived CRM initiatives.

Blog 304

Blog CRM Management Brand 304

N2Growth Blog

APRIL 2, 2010

With each major advancement in technology, communications, or business practice we find ourselves yet again at this all too familiar precipice. If you buy into this line of thinking my guess is that it won’t be the first time you’ve fallen prey to a failed initiative around the latest trend.

Media 382

Media Blog Tools Influence 382

Harvard Business Review

JUNE 22, 2017

One major reason for the update is that analytical technology has changed dramatically over the last decade; the sections we wrote on those topics have become woefully out of date. Some technologies from a decade ago are still in broad use, and I’ll describe them here too. But we’re here to talk about technology.

Open-book 8

Open-book Software Supply Chain Technology 8

Ask Atma

JANUARY 2, 2011

Managing for Value – Governance, change management, organizational culture, communication, leadership. Customer relationship management (CRM) – a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. CRM has three principal objectives: Acquire new customers.

Management 40

Management CRM Objective Human Resources 40