Harvard Business Review

JUNE 17, 2015

In this article we look at three very different organizations – IBM, Rich Products, and Intuit – and the three different paths they have taken in reconfiguring their operations for more customer intimacy, by changing methods, reengineering processes, and transforming culture. IBM: Applying a Hybrid Design-Thinking Approach.

Productivity 8

Productivity Products Customer Intimacy Software 8

Harvard Business Review

FEBRUARY 2, 2018

An aircraft engine is unlikely to become a purely digital product any time soon! But who is likely to assume leadership in creating and capturing economic value in Type 3 products: Digital natives or industry incumbents? Companies like Rolls Royce design and manufacture jet engines. Customer intimacy.

Industry 8

Industry Software Six Sigma Engineering 8

Harvard Business Review

APRIL 30, 2013

For example, we are building a development platform for the iPad, and defining how it will interact with our electronic medical record system. Yet at the same time they use these standards as a springboard for creating unique solutions for each customer based on a deep understanding of their needs. (I

Operations 8

Operations Customer Intimacy Supply Chain Wiersema 8