Harvard Business Review

APRIL 30, 2013

They can actually make it easier to tailor customer experiences at low cost. As Chief Marketing Officer Paul Matsen told me, "We use enterprise-wide standards. There is one marketing communications team, and we work across all our institutes, such as heart and vascular, or cancer.

Operations 8

Operations Customer Intimacy Supply Chain Wiersema 8

Harvard Business Review

JUNE 17, 2015

How well do you know your customers? This seems to be a key question on the minds of not just marketers, but company strategists these days. This intensive customer focus has increased as technology-enabled transparency and online social media accelerate an inexorable flow of market power downstream from suppliers to customers.

Productivity 8

Productivity Products Customer Intimacy Software 8

Harvard Business Review

FEBRUARY 2, 2018

An aircraft engine is unlikely to become a purely digital product any time soon! But who is likely to assume leadership in creating and capturing economic value in Type 3 products: Digital natives or industry incumbents? Companies like Rolls Royce design and manufacture jet engines. Customer intimacy.

Industry 8

Industry Software Six Sigma Engineering 8