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How IBM, Intuit, and Rich Products Became More Customer-Centric

Harvard Business Review

JUNE 17, 2015

We have shifted from a competitive landscape in which companies are more exclusively focused on external forces affecting their industries and sectors, to one that has become significantly more customer-centric. Consider the battle waged by IBM’s software development teams between competing methods for getting closer to customers.

Productivity 8
Productivity Products Customer Intimacy Software 8
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Can Anyone Stop Amazon from Winning the Industrial Internet?

Harvard Business Review

FEBRUARY 2, 2018

An aircraft engine is unlikely to become a purely digital product any time soon! But who is likely to assume leadership in creating and capturing economic value in Type 3 products: Digital natives or industry incumbents? Companies like Rolls Royce design and manufacture jet engines. Customer intimacy.

Industry 8
Industry Software Six Sigma Engineering 8
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