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Why Storytelling Matters In Today’s Leadership

Tanveer Naseer

FEBRUARY 9, 2016

With this latest piece on my leadership blog, I’m delighted to announce a new partnership with The Economist Executive Education. You can memorise data, but to have it change opinion and behaviour you need story,” says Rose, who co-teaches an executive-education course at Columbia Business School on storytelling strategy.

Storytelling 100
Storytelling Leadership Education Audience 100
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Salespeople have questions. Jeffrey has answers.

Strategy Driven

AUGUST 4, 2014

Questions from salespeople: Jeffrey, As you suggest, my company is going to start filming client video testimonials. Mary, No it would not, especially until you fully educate yourself about mortgage banking. There will be some clients we would not invite to give a testimonial due to their less than stellar reputation in our community.

Retail 68
Retail Price Customer Loyalty Learning-by-Doing 68
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