Lead Change Blog

OCTOBER 4, 2017

Nearly three-quarters of a customer’s loyalty is determined by how that customer is treated. Research conducted by McKinsey and Company found the customer experience, the more likely they will be to return and directly refer you to others. Customers simply have too many choices to take their business elsewhere.

Customer Loyalty 228

Customer Loyalty Forrester Loyalty McKinsey 228

Lead Change Blog

OCTOBER 4, 2017

Nearly three-quarters of a customer’s loyalty is determined by how that customer is treated. Research conducted by McKinsey and Company found the customer experience, the more likely they will be to return and directly refer you to others. Customers simply have too many choices to take their business elsewhere.

Customer Loyalty 150

Customer Loyalty Forrester Loyalty McKinsey 150

Strategy Driven

MARCH 15, 2023

Give Different Incentives Attracting more customers also involves giving them different incentives so that they are motivated to buy from your store. It’s not uncommon for retail stores to introduce customer loyalty programs – examples include Amazon Prime and Starbucks Rewards – or use marketing tools, e.g., ReferralCandy.

Retail 105

Retail Tips Succession Management 105