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5 Tips For Brand Survival In Today's Social Climate

Eric Jacobson

All aspects of business have been affected from technology to human resources to marketing. Even more important, all employees have become their own personal brands – some even major influencers – with their own fans and followers. You may also wish to set up alerts about your competition and key influencers in your industry.

Brand 50
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The Rebirth of the CMO

Harvard Business Review

This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond. To affect changes in culture, some CMOs are partnering more closely with human resources. Marketing'

P&L 10