Harvard Business Review

APRIL 18, 2013

Creating products and services for market segments of one (" mass customization ") isn''t easy. The only way it can happen: marketing, IT, operations, and human resources functions must collaborate in unprecedented ways. It means building a profile of each customer, based on transaction and social media data (e.g.,

Customer Intimacy 8

Customer Intimacy Supply Chain Market Segmentation Human Resources 8

Harvard Business Review

AUGUST 5, 2014

McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. Customer journeys are complex and crisscross the organization. Interactions with customers went from a “tell” to a “conversation.”.

P&L 8

P&L Banking Marketing Call Center 8

Harvard Business Review

JUNE 26, 2017

If your culture and your brand are driven by the same purpose and values and if you weave them together into a single guiding force for your company, you will win the competitive battle for customers and employees, future-proof your business from failures and downturns, and produce an organization that operates with integrity and authenticity.

Brand 8

Brand Company Operations Merchandising 8