Lafley’s P&G Brand Cull and the 80/20 Rule
Harvard Business Review
AUGUST 4, 2014
Declaring he’d cull up to 100 brands — many of which he’d acquired and developed — P&G CEO A.G. Lafley’s bold pare is part of a strategy to dramatically improve P&G’s financial performance by doubling down on the roughly 80 brands that generate 95% of the company’s profits and 90% of its sales.
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