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DCF

Management

Still Many Ways to Skin a Capital Cost

Harvard Business Review

MARCH 10, 2011

For instance, if you had recently run a discounted cash flow, or DCF, valuation on the UK-based mobile phone giant Vodafone, you would have found that changing the discount rate from 12% to 11.6% — hardly a major change — would have increased the company's estimated value by 15%, or £13.4 McNulty et al.

CAPM

CAPM Cost Discounted Cash Flow Cost of Capital

Lafley’s P&G Brand Cull and the 80/20 Rule

Harvard Business Review

AUGUST 4, 2014

“Importantly, this will be a much simpler, much less complex company of leading brands that’s easier to manage and operate.” ” Choosing to lead and manage in accord with that empirical insight has enormous organizational and operation repercussions. ” Does the leaner, meaner, and refocused Lafley 2.0

Brand

Brand DCF IRR NPV

Still Many Ways to Skin a Capital Cost

Lafley’s P&G Brand Cull and the 80/20 Rule

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