Lafley’s P&G Brand Cull and the 80/20 Rule
Harvard Business Review
AUGUST 4, 2014
“Importantly, this will be a much simpler, much less complex company of leading brands that’s easier to manage and operate.” ” Choosing to lead and manage in accord with that empirical insight has enormous organizational and operation repercussions. Should management refine and dig deeper into existing 80/20 KPIs? Declaring he’d cull up to 100 brands — many of which he’d acquired and developed — P&G CEO A.G.