What You Don’t Know About Sales Can Hurt Your Strategy
Harvard Business Review
SEPTEMBER 8, 2014
The goal of strategy is profitable growth, meaning economic value above the firm’s cost of capital. In my experience, most CEOs, CFOs, and other C-suite executives involved in strategy formulation know these finance basics. (Or, Your real “strategy” is the collection of investments made via this ad hoc process. Sales Strategy'
Let's personalize your content