Development First-mover Advantage Focus Group Operations 
Harvard Business Review
AUGUST 20, 2018
The mantra of “ first-mover advantage ,” the idea that winners are the ones who are the first entrants in their markets, became the conventional wisdom in Silicon Valley. Startups now had tools that sped up the search for customers, reduced time to market, and slashed the cost of development.
Harvard Business Review
MAY 28, 2015
Instead, according to new research from the Center for Talent Innovation (CTI), the fundamental issue is the health care industry’s failure to develop a nuanced understanding of, and commitment to, women as consumers and decision makers. Surprisingly, it’s not the cost of care.
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