Development Glocalization Technology Travel 
LDRLB
SEPTEMBER 12, 2013
Ajay is a technologist and business strategist who often obsesses over issues that range from the impact of technology on disruptive business models to entrepreneurship and impact investing. The services are provided via agents with wireless tablets who travel to remote regions in mobile vans. You can find him at [link].].
Harvard Business Review
MARCH 29, 2013
One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world. By getting the glocal model right, Johnnie Walker reversed a continuing decline and more than doubled its global business in ten years.
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