Development Goal Govindarajan Marketing 
Marshall Goldsmith
FEBRUARY 8, 2018
Deepa Prahalad – Focused on design and emerging markets. 14th Administrator, United States Agency for International Development. Rod MacKenzie – Executive Vice President, Chief Development Officer for Pfizer, member of Pfizer’s Executive Leadership Team. Telisa Yancy – Chief Marketing Officer at American Family Insurance.
Harvard Business Review
DECEMBER 15, 2010
The Marketing Challenge. Kudos to Vijay Govindarajan and Christian Sarkar for taking a moment to reflect on Affordable Housing Institute founder David Smith's observation that markets alone will never successfully house any nation's poorest people. They establish razor sharp 100-day goals that everyone drives toward.
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