Remove Development Remove Goal Remove Marketing Remove Net Present Value
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The Big Trends Changing Community Development

Harvard Business Review

This is what is going on now in community development. Take the example of child sponsorships, highly popular as a marketing tool for many NGOs. Meanwhile, a second trend is the growing eagerness of the private sector to play a genuine and substantial role in community development.

Trends 8
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How CMOs Can Get CFOs on Their Side

Harvard Business Review

Marketing is in the midst of an ROI revolution. The arrival of advanced analytics and plentiful data have allowed marketers to demonstrate return on investment with a degree of precision that’s never been possible before. To date, however, the reality of marketing analytics has fallen short of the promise.

CFO 8
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How to Choose the Ideas Your Company Should Invest In

Harvard Business Review

Can we get to the market without any technological miracles? Note what isn't part of the decision: an idea's net present value or return on investment. The goal in executing tests is to maximize short-term learning , not profits. If you don't have an innovation strategy , go and create one.).

Company 14
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Is Your Business Biased Against Innovation?

Strategy Driven

Many conventional metrics we use to estimate value are based on faulty assumptions. Net present value [NPV] is a case in point. Tools for each challenge are presented, backed by examples from companies – from small firms to global giants – that have successfully put these methods into practice.