Development Incentives Innovation Parcell 
Harvard Business Review
AUGUST 28, 2017
But the emerging challenge of reducing risk exposure for coastal residents creates new opportunities for firms that can innovate and provide new solutions. If it’s expensive to insure a house on the coast, individuals will have an incentive to live elsewhere.
Harvard Business Review
JANUARY 20, 2016
Asset owners and investors thus have clear information about the strong incentive to adapt to this emerging risk. The induced innovation literature has taught us that drug companies focus their efforts on researching and marketing new drugs for which there is expected to be great demand (think of aging baby boomers’ aching knees).
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