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25 Years Ago I Coined the Phrase ?Triple Bottom Line.? Here?s Why It?s Time to Rethink It.

Harvard Business Review

JUNE 25, 2018

If an industrial product like a car fails the manufacturer pulls it back, tests it and, if necessary, re-equips it. Sustainable Development Goals forecast to generate market opportunities of over $12 trillion a year by 2030 (and that’s considered a conservative estimate). David Aubrey/Getty Images.

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