Remove Development Remove Innovation Remove Operations Remove Word of Mouth Marketing
article thumbnail

Key Considerations for Small Businesses: What You Need to Know

Strategy Driven

Personalized and targeted marketing attracts potential customers and nurtures lasting relationships. Develop a comprehensive budget covering startup costs and ongoing expenses. Integration of Technology: Streamlining Operations Incorporating technology into your business operations significantly enhances efficiency.

article thumbnail

Why the Greek Yogurt Craze Should be a Wake-Up Call to Big Food

Harvard Business Review

Food fads develop quickly in today’s marketplace. Consumers are more tightly connected now and are more likely to follow word-of-mouth (or word-of-keystroke) advice than in the past. Branded food companies should invest more in innovation and less on brand marketing. Shorten your development cycle.