Harvard Business Review

NOVEMBER 18, 2016

What we asked people was, at this point in their lives, are they actively building, maintaining, or depleting their tangible and intangible assets? Actively building both tangible and intangible assets is crucial to creating a long and productive working life. How to build a reputation. Why might this be so?

Intangible Assets 8

Intangible Assets Self-aware Reputation Mentor 8

Harvard Business Review

SEPTEMBER 23, 2015

Though the story is still developing, there are a few big, interconnected lessons to be drawn from what we know so far. No, VW was risking its reputation to make everyone believe the cars were cleaner. But when you stake your reputation on being clean and green, you better make sure that you actually are.

Intangible Assets 8

Intangible Assets Reputation Bottom-up Brand 8

Frank Sonnenberg Online

MAY 25, 2021

Trust takes a long time to develop but can be lost in the blink of an eye. Reputation. Although you can’t be in two places at the same time, your reputation serves as your stand-in whenever you’re not around. 50 Things Money Can’t Buy Welcome to the New Age of Intangibles.

Reputation 136

Reputation Intangible Assets Learning-by-Doing Blog 136

Harvard Business Review

OCTOBER 24, 2016

Small startup firms are already developing proprietary technologies — such as machine vision, deep learning, and other innovations —– that could help large investors evaluate opportunities and risks with far greater accuracy and efficiency than was previously possible.

Operations 8

Operations Intangible Assets Venture Capitalist Hedge 8