Development, Long-term, Maslow and Technology

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Development

Long-term

Maslow

Technology

Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business Review

MARCH 21, 2018

Abraham Maslow’s oft-quoted “hierarchy of needs” — first published in 1943 — provides a good start. Maslow sought to map the psychological needs of humans and their motivations. And with today’s technologies, companies now have the ability to see and act on these fluctuations in the moment.

Loyalty

Loyalty Marketing Apparel Maslow

Four Major Changes in Global Prosperity

Harvard Business Review

OCTOBER 30, 2013

It was Abraham Maslow who gave us that famous observation — “when the only tool you have is a hammer, everything looks like a nail.” Put simply, what’s good for increasing GDP may not be good for the long-term betterment of society. Here are four observations that stand out. Global Prosperity is Rising.

Globalization

Globalization GDP Hammer Maslow

Leadership Digital

Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Four Major Changes in Global Prosperity

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