Harvard Business Review

MARCH 21, 2018

Abraham Maslow’s oft-quoted “hierarchy of needs” — first published in 1943 — provides a good start. Maslow sought to map the psychological needs of humans and their motivations. And with today’s technologies, companies now have the ability to see and act on these fluctuations in the moment.

Loyalty 14

Loyalty Marketing Apparel Maslow 14

Harvard Business Review

MAY 11, 2015

The punishing forces of quarter-to-quarter performance expectations have forced business leaders to scramble for short-term profit gains at the long-term expense of the organization. At the business level, we can create shared services that automate repetitive tasks via technology. So how can we do this?

Compliance 8

Compliance Short-term Maslow Business Model 8

Harvard Business Review

MAY 11, 2015

The punishing forces of quarter-to-quarter performance expectations have forced business leaders to scramble for short-term profit gains at the long-term expense of the organization. At the business level, we can create shared services that automate repetitive tasks via technology. So how can we do this?

Compliance 8

Compliance Short-term Maslow Business Model 8

Harvard Business Review

APRIL 18, 2017

In early 2013 cofounder and CEO Brian Chesky approached me after reading my book Peak: How Great Companies Get Their Mojo from Maslow. Our digital world is full of emojis, and the term “emo” didn’t exist back in my schoolyard days. That’s when Airbnb came calling. Sounded good. .”

Industry 15

Industry Library Hotels Human Resources 15

Harvard Business Review

OCTOBER 30, 2013

It was Abraham Maslow who gave us that famous observation — “when the only tool you have is a hammer, everything looks like a nail.” Put simply, what’s good for increasing GDP may not be good for the long-term betterment of society. Here are four observations that stand out. Global Prosperity is Rising.

Globalization 15

Globalization GDP Hammer Maslow 15