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Development

Management

Marketing

Wiersema

Standard Operating Procedures Can Make You More Flexible

Harvard Business Review

APRIL 30, 2013

As Chief Marketing Officer Paul Matsen told me, "We use enterprise-wide standards. There is one marketing communications team, and we work across all our institutes, such as heart and vascular, or cancer. Another example at Cleveland Clinic is in search engine marketing. But it actually creates freedom within a structure.

Operations

Operations Customer Intimacy Supply Chain Wiersema

Strategic Planning Steps

CO2

NOVEMBER 26, 2023

You establish your goal (where you want to go) and your position (where you are now), and then develop your strategy (how to get from your position to your goal in the most efficient and effective way). Phase 2: Establish Your Position & Goal At CO2 Coaching, we use GPSing (Goal, Position, Strategy) to guide decision-making.

Strategic Planning

Strategic Planning Planning Balanced Scorecard Mission Statement

Leadership Digital

Standard Operating Procedures Can Make You More Flexible

Strategic Planning Steps

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