Harvard Business Review

MARCH 12, 2018

But when some CEOs in this position look at the people they employ, they discover a problem: a swath of their existing team doesn’t have the necessary skills or metabolism for change to meet the new challenges. Developing what we call an “M&A strategy for talent” is one way to overcome this.

Engineering 8

Engineering Mass Marketing Automotive Human Capital 8

Harvard Business Review

JANUARY 1, 2013

In today's world, self-branding matters more than any other form of talent, not least because the mass market is unable (or unwilling) to distinguish between branding and talent. Today's war for talent is the war for identifying, developing, and retaining true change-agents. The stronger your brand, the stronger that signal.

Human Capital 13

Human Capital Brand Mass Marketing Reputation 13

Harvard Business Review

MARCH 16, 2016

At the same time, sellers must manage their existing digital media budgets a lot better. As a result, consumers prefer dealing with one responsive, knowledgeable, and trusted representative to help them evaluate what they found in their own research, manage the test-drive experience, and efficiently complete the sale.

Price 8

Price Automotive Mass Marketing Industry 8