Development Marketing System Wiersema 
Harvard Business Review
APRIL 30, 2013
As Chief Marketing Officer Paul Matsen told me, "We use enterprise-wide standards. There is one marketing communications team, and we work across all our institutes, such as heart and vascular, or cancer. Another example at Cleveland Clinic is in search engine marketing. But it actually creates freedom within a structure.
CO2
NOVEMBER 26, 2023
You establish your goal (where you want to go) and your position (where you are now), and then develop your strategy (how to get from your position to your goal in the most efficient and effective way). Our value systems and individual beliefs are learned. GPSing can be used by individuals, of course, or by organizations as a whole.
Expert insights. Personalized for you.
8 
Let's personalize your content