Development, Merchandising and Reis

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Development

Merchandising

Reis

Using Facebook to Capture Customers

Harvard Business Review

FEBRUARY 28, 2011

Last year REI drove traffic to its stores by offering $1 donations to charity for every check-in, with a ceiling of $100,000. Games like Farmville and Mafia Wars hosted on Facebook are immensely successful, creating an ideal opportunity for retailers to do something they know well: marry entertainment and merchandising.

Retail

Retail Discount Reis Merchandising

7 Steps to Deliver Better Customer Experiences

Harvard Business Review

FEBRUARY 3, 2015

And the development leader failed to identify any new ideas for store layout or building features. And the merchandising vice president had difficulty understanding why “product” was one of the categories we were discussing. How could such a misconception of customer experience have developed? I was stunned.

Brand

Brand Reis Objective Merchandising

Leadership Digital

Using Facebook to Capture Customers

7 Steps to Deliver Better Customer Experiences

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