Development PR Tactics Wireless 
Women on Business
MARCH 18, 2013
They may get stuck in their old ways of thinking, using marketing tactics they’ve been doing for years. Customer-generated PR is an incredible, effective and free way to raise awareness and excitement among prospects. Most companies don’t include the invaluable PR they’re receiving into their CLV calculations.
Harvard Business Review
JUNE 12, 2018
Beacons are battery-powered wireless sensors installed in retail stores or event venues that detect nearby consumers who have opted in to alerts through Bluetooth or other technologies and that relay information to consumers’ mobile devices. It uses customer location data to ascertain which promotions work, and for whom.
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