Direct Marketing Innovation Marketing Venture Capitalist 
Harvard Business Review
MARCH 11, 2014
It’s a common question thrown at me by entrepreneurs, venture capitalists, or the more cynically minded corporate leaders. That is, why bother trying to innovate if no matter what they do, large companies can no longer maintain a sustainable advantage and their life spans are just getting shorter and shorter? “Why bother?”.
Harvard Business Review
AUGUST 21, 2014
If marketers want to produce content, they need to think like publishers. After all, content isn’t an extension of marketing, it’s an extension of publishing. It’s also attracting large investments by established companies and venture capitalists. Aren’t publishers failing?” Aren’t they? Publishing is dead?
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