First Friday Book Synopsis
OCTOBER 5, 2013
A globally recognized innovation leader and futurist, Lisa founded futurethink in 2003 to provide a simple approach to the otherwise complicated topic of innovation. She is also the author […].
Lead Change Blog
JULY 25, 2016
These interviews covered aspects of the innovation and change these futurists predict, to the timeline and ever-accelerating pace of this change, to suggestions about how the industry could cope with the change to come. At one conference I attended (the Direct Marketing Association, no less!)
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The Horizons Tracker
JUNE 2, 2020
Screening is typically bolstered by effective marketing interventions that encourage people to enroll. The outreach alone and outreach with patient navigation groups provided a variety of direct marketing efforts, containing mailings, phone calls and customized educational material from trained patient navigators.
Women on Business
MARCH 4, 2011
Further, an outsider is more likely to think outside of the box when it comes to new and innovative ways to market your business. For example, a health food company may hire out to produce advertising copy and direct marketing pieces. A BETTER UNDERSTANDING OF THE TARGET MARKET.
CO2
JANUARY 23, 2011
I remember when I was at the beginning of my career and calling on AARP as a direct marketer to do their work. My wife, Chris , thought it would be quite amusing to put the direct mail on my desk, yes, including the membership card. Where has time gone. You know the work of calling on Senior Citizens.
Harvard Business Review
MARCH 11, 2014
That is, why bother trying to innovate if no matter what they do, large companies can no longer maintain a sustainable advantage and their life spans are just getting shorter and shorter? In these markets if existing companies don’t rise to the innovation challenge, no one will. “Why bother?”.
Miles Anthony Smith
MAY 2, 2018
Matt Sweetwood, branding expert, defines personal branding as: " Personal branding is the practice of people marketing themselves and their careers as brands -- the ongoing process of establishing a prescribed image or impression in the mind of others about an individual." Lastly, he's done an incredible job marketing himself.
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