Lead Change Blog

JULY 25, 2016

These interviews covered aspects of the innovation and change these futurists predict, to the timeline and ever-accelerating pace of this change, to suggestions about how the industry could cope with the change to come. At one conference I attended (the Direct Marketing Association, no less!)

CEO 150

CEO Short-term Long-term Conference 150

Women on Business

MARCH 4, 2011

Further, an outsider is more likely to think outside of the box when it comes to new and innovative ways to market your business. For example, a health food company may hire out to produce advertising copy and direct marketing pieces. A BETTER UNDERSTANDING OF THE TARGET MARKET. SAVE TIME … AND MONEY!

Outsourcing 178

Outsourcing Advertising Project Bottom-up 178

CO2

JANUARY 23, 2011

I remember when I was at the beginning of my career and calling on AARP as a direct marketer to do their work. My wife, Chris , thought it would be quite amusing to put the direct mail on my desk, yes, including the membership card. Where has time gone. You know the work of calling on Senior Citizens.

Executive Coaching 74

Executive Coaching Strategic Planning Direct Marketing Taylorism 74

Miles Anthony Smith

MAY 2, 2018

Matt Sweetwood, branding expert, defines personal branding as: " Personal branding is the practice of people marketing themselves and their careers as brands -- the ongoing process of establishing a prescribed image or impression in the mind of others about an individual." Your personal brand is the mark you leave on the world.

Brand 68

Brand Examples Career Godin 68

Great Leadership By Dan

JANUARY 16, 2014

Sure, you hope to avoid liability, investment, and market risks as you pursue your entrepreneurial dream, so you take steps to mitigate exposure. Decide: Choose a direction and jump. Change: Make both internal adjustments and external innovations to keep going and growing. For more information please visit [link].

Succession 242

Succession Direct Marketing Entrepreneur Market Risk 242

Harvard Business Review

AUGUST 4, 2017

A D2C initiative can involve one platform or many, depending on things like image, objectives, target audience, and what’s feasible in a given market. Meanwhile, Subaru extends well-matched offerings at the right time in the consumer life cycle, from prepurchase targeting to end-of-lease management and loyalty incentives to repurchase.

Retail 8

Retail Brand Apparel Discount 8

Harvard Business Review

APRIL 19, 2017

In other words, business leaders have been dealing with the direct, market-based risks presented by major economic, technological, and demographic trends. Effective risk management requires business leaders to attend to these nonmarket threats and to develop nonmarket strategies. This wasn’t a matter of marketing alone.

Politics 10

Politics Supply Chain Offshoring Globalization 10