Disintermediation Film Marketing Tactics 
N2Growth Blog
JUNE 5, 2011
If you really want to understand a leader’s perspective on the market, ask them about their competition. In the military we valued actionable intelligence, studied our enemy’s strengths and weaknesses, developed a battle plan around a solid strategy, and executed our tactical mission as if our lives depended on it - because they did.
Harvard Business Review
JUNE 27, 2017
In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers. It’s the tactic of giving brand symbols people-like characteristics: Think of Tony the Tiger and the Michelin Man. Executives should also be wary of how AI increases the dangers of brand disintermediation.
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