Dunning Early Adopters Influence Technology 
LDRLB
APRIL 7, 2014
How do you multiply your influence? DAVID: And the book in that aim is the latest culmination of that goal, Ready to Be a Thought Leader: How to Increase Your Influence, Impact, and Success. It’s the same thing you can use, this ripples of influence thing, to become a thought leader. This is second chapter.
Harvard Business Review
JANUARY 25, 2011
This likely influenced Google to reportedly offer Groupon $6 billion for the company ( which was turned down ) and the company to raise a record $950 million from investors. When they did, a surprising result emerged: while social influence can give a product an early advantage, that edge is typically not sustainable.
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