Early Adopters Early Majority Innovation Leadership 
Lead Change Blog
JULY 8, 2019
In this post I focus on one point: selecting the right change ambassadors using Rogers’ innovation theory. The early adopters first take a critical look at the proposal before deciding whether it’s a good idea or not. The early adopters first take a critical look at the proposal before deciding whether it’s a good idea or not.
Eric Jacobson
FEBRUARY 14, 2014
Smith and O''Connell go on to explain that: Given the importance of peer influence, people need to perceive that respected peers are adopting change. Changing Behavior Embracing Change Eric Jacobson on Leadership and Management Explaining Change'
Eric Jacobson
MAY 19, 2014
Corporate Culture Eric Jacobson on Leadership and Management'
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