Lead Change Blog

JULY 8, 2019

In this post I focus on one point: selecting the right change ambassadors using Rogers’ innovation theory. The early adopters first take a critical look at the proposal before deciding whether it’s a good idea or not. The early adopters first take a critical look at the proposal before deciding whether it’s a good idea or not.

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Early Adopters Early Majority Rogers Resistance 268

Eric Jacobson

MAY 19, 2014

Smith and O''Connell go on to explain that: Given the importance of peer influence, people need to perceive that respected peers are adopting change.

Early Adopters 62

Early Adopters Early Majority Influence Advice 62

Eric Jacobson

FEBRUARY 14, 2014

Smith and O''Connell go on to explain that: Given the importance of peer influence, people need to perceive that respected peers are adopting change.

Early Adopters 56

Early Adopters Early Majority Influence Advice 56

Harvard Business Review

AUGUST 8, 2017

We began selling this new smart fan option and had several thousand excited early adopters. We were also a little too smitten with our technology, and assumed it would immediately appeal to the “early majority” – who as described in E.M.

Productivity 10

Productivity Products Early Adopters Software 10