Early Adopters First-mover Advantage Marketing ROI 
Harvard Business Review
JANUARY 23, 2013
Scheduled before the massive annual CES gathering, it's a powwow for bloggers and other social media enthusiasts, early adopters who are quick to jump on board the next great thing. At the New Media Expo, I also interviewed Nick Harris, head of digital marketing for Benjamin Moore. Nor should they.
Harvard Business Review
AUGUST 28, 2017
Thirty percent of early AI adopters in our survey — those using AI at scale or in core processes — say they’ve achieved revenue increases, leveraging AI in efforts to gain market share or expand their products and services. Furthermore, early AI adopters are 3.5
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