Have your organization’s former Innovators become Laggards?
CO2
NOVEMBER 30, 2011
Everett Rogers came up with the Diffusion of Innovation model, which explains why and how a meme can move through a social system. Memes are generated by Innovators, and require a committed group of risk-taking Early Adaptors to propel them forward. The strongest resistance comes from the Laggards, however.
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