EBITDA Guidelines Management Marketing 
Harvard Business Review
DECEMBER 15, 2015
When formulating a strategy, markets and segments are important categories to consider. But a market never buys anything. This is ineffective deal management, and it eventually leads to loss of positioning with customers, and, over time, the nurturing of “commodity competencies.” Only customers buy.
Harvard Business Review
SEPTEMBER 27, 2012
Managers in these organizations translate corporate objectives into a few straightforward guidelines that help employees make on-the-spot decisions and adapt to constantly shifting environments, while keeping the big picture in mind. reuse existing resources. The simple rules aligned key decisions with corporate objectives.
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