Harvard Business Review

JANUARY 28, 2013

This guideline is hardly absolute — sometimes passive voice is the most natural way to say what you're saying. If you'd say something as a contraction, then write it that way. Avoid passive voice. Don't write "The closing documents were prepared by Sue"; instead, write "Sue prepared the closing documents." Small wonder, too.

VBM 9

VBM EBITDA Document Activity Based Costing 9

Harvard Business Review

DECEMBER 15, 2015

This is ineffective deal management, and it eventually leads to loss of positioning with customers, and, over time, the nurturing of “commodity competencies.” At that point, Alphatech’s management reassessed its strategy and sales approach. Management first evaluated who were, and who were not, good customers.

Strategy 8

Strategy Team Discount ROIC 8

Harvard Business Review

SEPTEMBER 27, 2012

Managers in these organizations translate corporate objectives into a few straightforward guidelines that help employees make on-the-spot decisions and adapt to constantly shifting environments, while keeping the big picture in mind. reuse existing resources. The simple rules aligned key decisions with corporate objectives.

Strategy 8

Strategy Proposal Guidelines Net Present Value 8