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Money Saving Strategies For YOUR Business

Strategy Driven

Outsource your marketing. Marketing is not a luxury or a frivolity, it’s a vital tool in ensuring your business’ reach and longevity and it’s not an area where you should skimp. You may not find it prudent to outsource your entire marketing strategy. Substitute traditional advertising with inbound marketing.

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Is Leadership Development the Answer to Low Employee Engagement? (Yes.)

N2Growth Blog

This White Paper is excerpted and adapted from Ultra Leadership: Go Beyond Usual and Ordinary to Engage Others and Lead Real Change (Giuliano, Lioncrest, 2016). Some may be engineers, marketers, finance directors, or salespersons. Where are we?

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Africa’s Entrepreneurs Can’t Be Restrained by Fear of Failure

Harvard Business Review

These firms are a social safety net to keep people alive, but rarely ever an engine of sustained growth or employment. Programs should be launched that enable failed entrepreneurs to get back onto the ladder, by providing access to finance and business support. It will need, first, a better understanding of their motivations.

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10 Ways to Build your Web Effectiveness :: Women on Business

Women on Business

I recommend you devote the bulk of your marketing budget to developing excellent content and lots of it, with some additional funds set aside for design, production, and maintenance. Keep your pages updated with articles, links, calculators and estimators, white papers, downloads, and genuinely helpful information.