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Kodak’s Downfall Wasn’t About Technology

Harvard Business Review

Today, the term increasingly serves as a corporate bogeyman that warns executives of the need to stand up and respond when disruptive developments encroach on their market. Once one of the most powerful companies in the world, today the company has a market capitalization of less than $1 billion. Why did this happen?

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You Need a Community, Not a Network

Harvard Business Review

Instead of passive subscribers, it created “communities of friends” who generated new story ideas and collaborated with Fast Company staff to develop themes of the “new management revolution.”. At Best Buy in the early 2000s, Julie Gilbert was in charge of an internal network aimed at developing female leaders.

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How IBM, Intuit, and Rich Products Became More Customer-Centric

Harvard Business Review

This seems to be a key question on the minds of not just marketers, but company strategists these days. This intensive customer focus has increased as technology-enabled transparency and online social media accelerate an inexorable flow of market power downstream from suppliers to customers. How well do you know your customers?

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Make IT Delightful, and Other Ways to Enchant Your Employees

Harvard Business Review

In the business world, marketers use enchantment all the time. But as employees, most of us still have to put up with quaint, joyless systems for enterprise resource planning, customer relationship management, or expense reports. It cannot be measured or perfectly engineered. Have a challenging mission.

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What Changes When AI Is So Accessible That Everyone Can Use It?

Harvard Business Review

Mazin Gilbert has an ambitious goal. As vice president of advanced technologies at AT&T, Gilbert wants to make AI technologies widely available throughout the corporation, especially to those who might not have a computer science background and may not even know how to program. Somewhat similar tools are already on the market.

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What the Media Industry Can Teach Us About Digital Business Models

Harvard Business Review

Google and its disruptive advertising model leads the pack with a $370 billion market capitalization, but consider also companies like Facebook ($225 billion), LinkedIn ($25 billion), Twitter ($24 billion), TripAdvisor ($11 billion), and Yelp ($3 billion). The combined market value of those four companies? Scripps, McClatchy, and A.H.