article thumbnail

How to Transform a Traditional Giant into a Digital One

Harvard Business Review

Sensors, the cloud, mobile and broadband wireless, and other such technologies are increasing the flow of digitized information exponentially. Three years later, GE hired veteran software engineer Ganesh Bell to be chief digital officer of GE Power and Water. It is the algorithms that will create value for the business. Cut layers.

article thumbnail

There Are 4 Futures for CMOs (Some Better Than Others)

Harvard Business Review

Over the last decade, most companies’ digital agendas have focused largely on technology — moving to cloud-based software, modernizing IT infrastructures, adding digital channels, and digitizing business processes. The reason for these new roles is that we’re entering a new era of digital transformation.

CEO 8