Ethics Film Marketing Survey 
Harvard Business Review
JUNE 27, 2017
In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers. As brands assume more and more AI functionality, businesses must proactively manage any potential ethical and legal concerns. Take, for example, Robyn Ewing, who used to develop and pitch TV scripts to film studios in Hollywood.
Harvard Business Review
JANUARY 5, 2015
It analyzes consumer behavior, microeconomic trends, government policies, market forces, and emerging research within the context of our continually-evolving tech and digital media ecosystem. Smart virtual personal assistants: SVPAs started entering the market in 2013. It would even display a preview for you to watch.
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