Why Tesco’s Strengths Are No Longer Good Enough
Harvard Business Review
OCTOBER 6, 2014
So with such a track record of strategic innovation, why has Tesco been blindsided by the hard discounters like Germany’s Aldi and Lidl? But Messieurs Barnes and Heini, joint managing directors of Aldi UK, have added more fresh products and up-market lines at prices 15-20% below those of regular UK supermarkets.
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