Why Tesco’s Strengths Are No Longer Good Enough
Harvard Business Review
OCTOBER 6, 2014
It provides consumers with a viable, lower cost alternative to the manufacturer branded products. Tesco’s idea of convenience, like most of the large UK chains, is small outlets in high-traffic locations stocked with a narrow line of products, many of them fresh food, at prices that are far higher than in the supermarkets.
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