Ethics Human Resources Marketing Mix Price 
Women on Business
JANUARY 15, 2011
Since then, I have had more and more discussions with my clients about their pricing strategies and being squeezed in this market. Many of my customers struggle with the issues of pricing to be competitive and also maintaining a viable profit margin. By Barbara Weaver Smith I first published this discussion six months ao.
Women on Business
JANUARY 17, 2011
Some of the things you should vary and test are: • Promotion offered • Price • Free offers • Graphics • Free Trial • Color • Font • Mail Format • Length • Day and time of emailing • Subject lines and body copy • Response device (reply to email, visit website, etc.) Has Email Marketing Become Obsolete?
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