Ethics Operations Porter Positioning 
Harvard Business Review
APRIL 17, 2014
It relates to what Michael Porter meant with being “stuck in the middle”: if you try to come up with a strategy that does everything for everyone, you will likely end up achieving nothing. They modeled their operations on McDonalds: high volume, highly efficient operations, based on division of labor and cost efficiency.
Harvard Business Review
MARCH 8, 2013
Gurus Michael Porter and Mark Kramer have tried to reframe the role of CSR by putting forth the concept of Creating Shared Value (CSV) as an alternate model, with "innovation and growth" as one of three primary value propositions. There are significant ethical issues with applying this model to HIV in the USA.
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