Harvard Business Review

DECEMBER 25, 2013

Coin’s makers first launched a $50,000 crowdfunding campaign and, after hitting their goal inside of 40 minutes, are continuing to take pre-orders at half the future retail price. It may not be the right strategy for every industry. It’s unknown how many units of the device have now been pre-sold.

Productivity 8

Productivity Products Reis FAQ 8

Harvard Business Review

MAY 16, 2018

For example, McDonald’s has an online FAQ about how the company’s food products are made, while Southwest’s Transfarency initiative aims to give customers a clearer picture of the total fare they will pay, with no unexpected fees. Take outdoor apparel retailer Patagonia. Juj Winn/Getty Images.

Reputation 12

Reputation Brand Attrition How To 12

Strategy Driven

JANUARY 31, 2017

Real-time, human support is now one of the most sought-after features for any B2B and B2C website owner, and if it isn’t a given in your industry, I assure you it will be soon! Many online retailers are also starting to use a co-browsing function. Live, human support always beats FAQs and waiting for an email.

Tips 50

Tips B2C B2B FAQ 50