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Create a Strategy That Anticipates and Learns

Harvard Business Review

In health care, these tools are changing the way doctors identify people at risk of developing certain diseases; in fashion, they crunch purchasing data to anticipate trends; sales and marketing experts use them to tailor ad campaigns. This isn’t a retread of scientific management , nor is it an updated take on scenario planning.

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Why Management Ideas Matter

Harvard Business Review

Second, management matters. It has become fashionable in some places to mock management. Managers are the fall guys, the scapegoats for organizational excesses, failures and inefficiencies. The reality is that management gets things done. Even so, management is often seen as a poor man's science.

article thumbnail

Create a Strategy That Anticipates and Learns

Harvard Business Review

In health care, these tools are changing the way doctors identify people at risk of developing certain diseases; in fashion, they crunch purchasing data to anticipate trends; sales and marketing experts use them to tailor ad campaigns. This isn’t a retread of scientific management , nor is it an updated take on scenario planning.