Film GDP IT Strategy Marketing 
Harvard Business Review
JULY 12, 2012
Our goal was to rejuvenate a dying 40-year-old brand so it would appeal to a new generation of Indian children, many being raised on a diet of American cartoon shows and films. One of the trickiest challenges in India is to get the size of the market right. At first sight, the market will always look attractive.
Harvard Business Review
FEBRUARY 5, 2016
The past year has been difficult for many markets in Sub-Saharan Africa (SSA). While SSA was predicted to grow above 5% year-over-year in 2015 at the beginning of the year, actual GDP growth is more likely to come in at around 3–4% year-over-year. Growth in 2016 is unlikely to be much higher.
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