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Why Storytelling Matters In Today’s Leadership

Tanveer Naseer

With this latest piece on my leadership blog, I’m delighted to announce a new partnership with The Economist Executive Education. So to kickstart this new partnership, I decided to reprint the article below on the importance of storytelling skills for today’s leaders.

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How Managers Can Avoid Playing Favorites

Harvard Business Review

Maybe you’re both fans of the same hockey team or you both like foreign films. Mario Chamorro, a growth marketer in San Francisco, knows how important it is to treat employees fairly. “He was a great storyteller and presenter,” says Mario. He says his approach to leadership has evolved.